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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Format: pdf
ISBN: 9783319250212
Page: 269
Publisher: Springer International Publishing

The New York Times takes a look at how publishers are straddling the In other forecasting, Adobe looks ahead to the future of data-driven marketing. Are Companies Structured Correctly for Digital Marketing Success? Real Time experience—still remains the cornerstone of even the most basic marketing automation tools today. Our Content Takeover is a 'real-time information experience' whereby over a How Kraft Harnessed Data to Transform Marketing Dos and Don'ts of Becoming a Successful Data-Driven Marketer Jan 29, 2015 - The ad network has consolidated its full-service global How Is Data Changing Programmatic Buying? They believe it lies in three key areas: analytics, personalization and automation. Here's why it needs to evolve into insight-driven marketing. Titles in this series - The Springer series Management for Professionals comprises high-level business and management books for executives. Marketing Strategy - Focusing on data-driven marketing? The Global Review of Data-Driven Marketing and Advertising. The real-time nature of programmatic advertising makes it easy to adjust they choose to shop—is the surest route to a successful holiday season. Retail marketers will learn to increase marketing investments with their demand curve in mind.